


Valentine’s Day, traditionally viewed as a celebration of love and affection, has taken on a different character in Nigeria, particularly among the youth. Instead of fostering genuine connections, it often leads to a series of misinterpretations that promote harmful behaviours. While the day presents an opportunity for individuals to express their romantic feelings, it also cultivates an environment ripe for excess and moral ambiguity. The glorified images of love, heavily influenced by social media and peer expectations, set unattainable standards, resulting in a troubling preoccupation with alcohol, promiscuity, and other detrimental actions. It is crucial to critically examine how Valentine’s Day has evolved into a catalyst for these negative trends among Nigerian youth and adults alike.
One immediate consequence of this misinterpretation is the overwhelming association of Valentine’s Day with reckless partying and alcohol consumption. Urban centres often see excessive drinking on this day, where individuals feel compelled to engage in hedonistic pursuits. This behaviour poses significant health risks, such as alcohol poisoning and sexually transmitted infections (STIs). While some might argue that this is a celebration of youth and freedom, the reality is that the blurred lines between enjoyment and irresponsibility can lead to dangerous situations, including impaired driving and sexual misconduct. Both youths and adults may indulge in toxic celebrations, risking their ability to discern between meaningful connections and fleeting encounters, thus distorting their understanding of love and companionship.
In contrast to the excesses of Valentine’s Day, alternative Nigerian cultural celebrations of love provide a rich tapestry of meaningful connections. For instance, traditional marriage ceremonies are filled with cultural significance and elaborate rituals that celebrate the union of families, focusing on respect and commitment. Such events reinforce the idea that love is a communal experience, rooted in shared values and cultural heritage.
Additionally, the Yam Festival (Ibo Ukwu) symbolises abundance and sharing, where communities gather to celebrate their love for family and friends. This highlight of belonging and unity stands in stark contrast to the individualistic pursuit often seen on Valentine’s Day. Similarly, the Osun-Osogbo Festival, dedicated to the Oshun goddess, emphasises community bonding and respect for cultural heritage, promoting connections that transcend mere romantic attachments.
Furthermore, events such as the Eyo Festival in Lagos, which serves as a tribute to the deceased, strengthen community ties while celebrating the memories of loved ones. Religious holidays like Id El-Fitr and Id El-Kabir also encompass communal prayers, feasting, and sharing, highlighting the love and bond within families and communities. Christmas celebrations in Nigeria often involve family gatherings and charity, fostering togetherness and showcasing love that extends beyond mere romantic gestures.
Moreover, cultural dance festivals, such as the Calabar Carnival, celebrate love through music and performance, allowing participants to appreciate their heritage and build connections within their communities. These traditions emphasise genuine connections, providing healthier avenues for celebrating love beyond the commercialised aspects of Valentine’s Day.
The commercialisation of Valentine’s Day exacerbates these issues, as advertisements propagate the idea that love can be demonstrated through extravagant spending. This creates an unhealthy link between materialism and affection, perpetuating the belief that worth is tied to societal performances of love. Many youths and adults feel compelled to spend beyond their means, leading to financial strain and promoting irresponsible financial behaviours. While some argue that the day fosters generosity and expression of love, it can equally lead to destructive cycles of debt and regret, undermining true affection in the process.
Moreover, the emphasis on social media portrayals of Valentine’s Day can ignite feelings of inadequacy, regardless of age. Individuals, feeling the pressure to showcase their romantic encounters online, may fall into the trap of comparing their experiences with the idealised versions presented by others. This can foster jealousy and dissatisfaction, leading many to question their self-worth and the authenticity of their relationships. For adults, the need for validation can result in competitive displays of affection that detract from genuine connection, further complicating the emotional landscape of love.
Additionally, the indulgence in illicit behaviours during Valentine’s festivities can lead to legal issues, as parties can quickly escalate. Instances of public drunkenness, violence, and drug-related incidents not only tarnish reputations but can lead to significant legal consequences, such as fines or community service. These repercussions can extend beyond individuals, affecting family dynamics and community relationships, thereby illuminating the broader impact of such behaviours.
To mitigate these negative trends, several societal changes are essential. First, promoting education around healthy relationships and the importance of consent in schools can empower youth and adults to engage in more meaningful connections. Awareness campaigns that emphasise emotional intelligence and set realistic expectations about love can shift the focus from commercialised ideals to genuine relationship-building.
Second, fostering open dialogues within families about love, relationships, and the pressures surrounding Valentine’s Day can empower individuals to express their feelings more authentically. Community initiatives, such as workshops or public discussions, can reinforce the notion that love is about mutual respect, understanding, and shared values rather than extravagant displays.
Moreover, local governments could consider implementing policies to manage public celebrations responsibly, ensuring that events promote safety and well-being for all participants.
In conclusion, while Valentine’s Day can be celebrated as a joyful occasion for expressing love, its implications for Nigerian youth and adults warrant serious consideration. By embracing these alternative cultural celebrations, we can promote responsible approaches to love and connection—prioritising genuine interactions over commercialised festivities. Ultimately, love should be recognised as a profound and meaningful connection, fostering a culture that values true intimacy and respect across all relationships.
Copyright © 2026 Fẹ́mi Akínṣọlá. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author.




