Agribusiness : Ultiads Resources launches platform linking farmers produce with consumers across Nigeria

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In a bid to connect prospective farm produce buyers directly to farmers both locally and internationally, a platform farmlinkup.com has been officially launched in Ibadan

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Farmlinkup , a subsidiary of Ultiads Resources which is also into agency banking, bar and restaurants is targeted at making the platform the largest market place in Nigeria

Services provided include, feed and supplements, livestock and poultry, farm chemicals , machinery and farmlands, farm tools and equipment, fruits and seedlings , agric insurance and export of agro commodities among others.

Speaking with journalists on Wednesday in his office at Elebu area of Ibadan, the Oyo state capital during a world press conference, the Chief Operating Officer, Ultiads Resources , Omoyele Omonira, a graduate of Agro Economics from the Obafemi Awolowo University, ile- Ife , explained that the farmlinkup platform was created as a hub or marketplace for farmers where they can link up or project their farm produce or services to the world.

” we are calling on all farmers in the world to project their products on theb platform so that people can have access to fresh, nutritious , easy compared prices of farm produce.

“We now felt this ideas is not something we can keep to ourselves, we created a website for it , make sure it is secured , and we give our costomers, probably the farmers and consumers that really need products on our platform a kind of leverage whereby they be secured meeting farmers there.

“And inasmuch as we cannot secure every transaction, there is a caution word on the website that don’t go to meet people in their houses or do your transactions in a hidden place, make sure the person you want to transact with has an office where you can relate with. Our own objective is just to link farmers and consumers together. I call it the African online place for farmers in Nigeria.

” We are not the sole distributors on farmlinkup,like I said earlier, it’s a combination of bringing the famers and consumers together, for us to now meet series of farmers all over the nation, we need to place adverts on reputable platforms that can showcase us to the world and even allow these farmers to see what is happening in farm industry so that they can place their goods and services on the platform so that consumers can have access to them .

“We are revolutionising the agricultural system whereby you can take a picture of your farm produce, upload , put your phone number and address and anybody in need of this product will always call you and get a delivery system probably a logistic platform to ship your items to the consumers.it makes the job of the off-takers so easy this time around

” Where we are going to in this country, everything is being digitalized and we are trying to imput the agricultural sector into the digital system right now, so it will reduce the rate at which people are being kidnapped in their farm places, accidents on the road, and the risk of logistic expenses shipping from one place to another.

He called on those providing logistic services to also come on board the market space and take advantage of the platform which he said would help break the chain of those monopolising the market space and gives young people access to market farm produce on a single platform

“Whether the farmers likes it or not, they are coming online, they are coming into the internet, and if they refuse, their children will do that for them .

He said discussion are ongoing to go into partnership with farmers associations both in Ibadan and Lagos state.

On measures put in place to ensure quality control, he said costomers complain section had been crated on the website to get feedback from clients on any product warning that any complain on any product will be deactivated from the website adding that it will also create awareness about the kind of product quality that should be placed on the website.

He advised the newly sworn in Minister of Agriculture and Food security Abubakar Kyari to carry the youth along in his programmes.

“The minister of agriculture and food security should not leave the agric sector to the elderly ones alone, he should try to provide more incentives for the younger farmers too.”

He said, “We should not leave the farm to our fathers that are their late 60s and 70s, we should find a way to empower the younger ones that are into farming, the minister of agric and food security should create incentives for the younger ones because agriculture is the food basket of the nation and if we manage it well it will produce food for the world, nobody can survive without eating.”

“Government should assist our youths in agriculture with soft loans, and create enabling environment for them to thrive in that sector, let them know that labour pays, not quick illegal means of making money, with this farmlinkup platform more marketers can come on board, more logistic companies can come on board, and it is an avenue of creating employment for the youths, if government support this our project, more opportunities can still come up for our youths and it will be a great opportunity for our country at large.” Omoyele said.

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